Our team

Liz Waugh

Liz is the Managing Director of Coast having founded the company in 2005. She has been a strategic communications practitioner for over 25 years, with a wealth of experience in crisis management, strategic development and influencer engagement. She has an extensive network of contacts, developed through working in private and public sector.

• Strategic communications and political strategy
• Critical communications and reputation management
• Stakeholder engagement, influence and external affairs

Julie Everett

Julie is Coast’s Client Director and has worked as a communications manager for over 20 years. She has a wide range of experience across key communications specialisms and is particularly skilled at media management, regularly writing for key trade publications.

• Strategic communications and campaign development
• Media management, including copywriting and content development
• Internal communications specialist

Dr John Moorcraft

John is an experienced public affairs consultant with a detailed knowledge of parliamentary procedure, having worked directly for cabinet ministers, shadow secretaries of state, party spokesmen and MPs.

• Public affairs
• Political strategy and insight
• Political and influencer engagement

Stephi Juckes

Stephi is a professional public relations and communications manager, having worked in the sector for more than 25 years providing consultancy and advice. Experienced in education and training sectors, she also works on industrial relations infrastructure projects and provides inhouse team support.

• Media management, including copywriting and content development
• Strategic communications and campaign development
• Industrial relations management

Kathryn Williams

Kath is an established and successful communications manager with over 25 years in the industry, gained through working with public and private sector, including the Welsh and Central Government.

• Strategic communications and campaign development
• Industrial relations management
• Digital communications

Emma Parker Reynolds

Emma is an accomplished PR and communications manager with over 20 years’ experience. Emma has a background in PR and media relations in the blue chip corporate and the public sector.

• Strategic communications and campaign development
• Digital communications
• Marketing

Becky Appleby

Becky is a specialist technical researcher, who has worked on major infrastructure accounts including highways, energy and waste, in addition to socio – economic impact studies for flooding and tourism. She is experienced in creating the political and business cases for funding for infrastructure and community developments.

• Technical research and data analysis
• Public consultation and parliamentary events
• Copywriting, especially technical reports and publications

Sam Deacon

Sam’s background has predominantly focused on media, publishing and marketing. With expertise in print and promotion, he has spent much of his career working with blue chip clients and has developed an exceptional network of contacts.

• Stakeholder engagement and management
• Public affairs
• Media management

Helen Sargeant

Helen’s background is a projects and events manager, staging and managing events and operations in the UK and internationally. She is a specialist in public relations, including developing and improving feedback and consultation mechanisms.

• Events coordination
• Public consultation
• Stakeholder engagement and management

Sian Guest

Sian is our intern, having studied events at Leeds University. Then the pandemic hit, and looking to diversify her experience, she joined our team. She has been working across the range of communications, majoring on events but also developing skills in public affairs, research and developing public information campaigns for local authorities.

Simon Read

Having recently joined us from the BBC after 25 years, latterly as news director, Simon is working on a variety of projects for clients, specialising in media but also industrial relations. His experience and insights enable clients to pitch their story effectively, securing maximum coverage and reinforcing reputations. He has an unrivalled network of contacts and continues to advise on a consultancy basis.

Sheila Buchanan

Sheila is our Finance Director and has worked with small companies for over 30 years, setting up several successful publishing businesses and working with education to provide financial, administrative and marketing support.

• Administration and legal advisory
• Bookkeeping and finance
• HR and professional development