The Saltash Cornwall Cross

The Saltash Cornwall Cross and Elwell Wood project was created and driven by the Saltash Waterfront Residents’ Association (SWRA) and Saltash Town Council. The 20m Cornwall Cross was one of five flagship programmes funded through Community Spaces, part of the Big Lottery Fund’s Changing Spaces initiative.

Coast was contracted by SWRA as part of its public relations commitments following the successful bid. Our work focused on the promotion of the project through media relations and website development support. As well as the focus on the cross itself, the project was an opportunity to promote the wider area of Saltash as the ‘Gateway to Cornwall’.

Coast secured valuable broadcast and print media coverage for the project, and particularly the launch, which was led by Richard and Judy.