Taunton Deane District Council (now known as Somerset West and Taunton Council)
Taunton Deane District Council set out its vision for growth of the area: ‘a unique destination for high value business, offering excellent connectivity and a great place to live, learn, work and play’. This vision was outlined in the Taunton Growth Prospectus and aligned to the Council’s inward investment programme.
Coast was engaged to develop a two-year communications strategy and plan to raise awareness and gain support to deliver Taunton’s vision. This included relaunching the Taunton Growth brand, developing the Nexus J25 brand, recruiting ambassadors and delivering tactical campaigns to support priority sectors. Taunton’s Garden Town designation worked hand-in-hand with the town’s vision for the future, both of which were showcased at a public exhibition.
We used our extensive experience in stakeholder engagement to galvanise support from key influencers, politicians and the media regionally and nationally.