South West Tourism Alliance

The South West Tourism Alliance (SWTA) is a member organisation that represents both public and private sector organisations within the south west visitor economy. The alliance lobbies for vital improvements to the region that will allow for tourism businesses to grow and develop.

Coast has a long-standing relationship with SWTA. Our most recent project was the campaign for fair business rates, promoting SWTA’s position through parliamentary questions, letters, briefing documents and meetings with Whitehall. Our public affairs work was supported by digital and media activities, utilising regional contacts to gain wider advocacy for the campaign. Since the campaign started, the business rates system has been reviewed.

Coast’s relationships with key Ministers, MPs and government departments maximised the visibility of the campaign’s messages.