Plymouth and South West Peninsula City Deal

The aim of the Plymouth and South West Peninsula City Deal bid was to reinvigorate the region’s marine and advanced manufacturing sectors, create 9,000 jobs and secure £296 million of public and private sector investment.

Coast was responsible for managing a public affairs campaign to showcase Plymouth and secure political support for the bid. We coordinated a programme of briefing activities, including a Cabinet Office visit, involving businesses and employers, media and MPs, right up to Government. We developed the stakeholder strategy, identifying key influencers, critical networks and opportunities to engage. After the bid was secured, Coast provided communications consultancy to support the delivery of the three core programme strands.

Coast’s work was recognised by the Chair of the City Deal Panel, Minister Greg Clarke, as exemplary.