Inclusive 2040 Plymouth
Following the pandemic, the aim for Plymouth is to grow a prosperous economy that reduces inequality, is sustainable and truly serves the wellbeing of local people. The ambition is to shift behaviours and culture in support of long-term, inclusive growth. Through the Plymouth Charter, Plymouth City Council is focusing on five themes through which businesses commit to a fairer, greener future for the city: Spend, Employ, Upskill, Community and Environment.
Coast was asked to provide strategic communications advice and support in the lead up to the Inclusive 2040 event in June 2022. A key part of this was developing the narrative around inclusive growth, its importance to Plymouth, business benefits and how the event would bring key people together to help shape the future of the city. This was used as a core script to develop a press release, website content, social media posts, invitations and briefings for ambassadors and champions.
The Inclusive 2040 event was fully subscribed in person, with additional attendance online.