New Campaign Launched to Promote Civil Engineering

13th May, 2013
A new campaign to promote civil engineering has been launched at a site in Devon.

The campaign, called ?This is Civil Engineering? and developed by the Institution of Civil Engineers (ICE), was launched in association with Devon County Council, Torbay Council and Galliford Try (contractor), at the South Devon Link Road site earlier this month.

?This is Civil Engineering? is designed to demonstrate examples of civil engineering to the general public through the display of vinyl banners and signboards at sites both during construction and immediately following completion of works. The banners and signboards feature a QR code linked to a dedicated page on the ICE website that explains what civil engineering is and what civil engineers do. The page also contains links to more detailed civil engineering information and navigation to the rest of the ICE website for those interested in becoming civil engineers.

Trish Johnson, Regional Director for ICE South West, commented: ??This is Civil Engineering? promotes the contribution of civil engineering to society and we are proud to be supporting the campaign within our region. We have a number of sites displaying the banners and signage across the region, which will help us to highlight the variety and importance of civil engineering to the general public. I am delighted that we are able to have the campaign on display at the South Devon Link Road site.?

Paul Ewings, Chief Engineer (Highways and Traffic) at Devon County Council said: ?The South Devon Link Road is a major civil engineering project and will bring significant benefits to residents and commuters.  It?s essential that we attract talented people to the profession, to ensure we have skilled civil engineers of the future, and we hope this campaign helps to raise the profile of engineering throughout the region.?

Torbay Mayor, Gordon Oliver said: ?The South Devon Link Road project is so important to our economic strategy to deliver growth and jobs, not only in Torbay but across South Devon, and civil engineering is at the heart of this. We hope this campaign will help people to understand more about engineering and how it shapes our future.?

Ian Yelf, Galliford Try?s Construction Manager for the link road, said: ?I fully support this initiative which builds on the work Galliford Try has been doing in the area. By arranging visits with primary schoolchildren at South Devon College and using practical demonstrations we show them that civil engineering can be an exciting, challenging profession.?

The South Devon Link Road is a major new road that will bypass the existing A380 between Newton Abbot and Torbay, and is expected to lead to the creation of nearly 8,000 jobs in South Devon and a further 3,600 in Torbay.

Other sites within the South West region are also displaying the banners and signage, including Haydon Wick Flood Alleviation Scheme in Swindon, the Capels Mill project in Stroud, West Quay Wall in Bridgwater and Salcombe Fish Quay in Devon.