Mole Valley Farmers: The Secrets of Online Success

25th February, 2013
Rural businesses are invited to discover the key to online success from Mole Valley Farmers at their South Molton store on the 27th February, courtesy of the Rural Connection satellite broadband project.

Mole Valley Farmers will share their experience of successfully growing a business online. Discussions will include how to market and sell online, reach your customers and get the best from social media and Google.

The free event, which will run from 6.30 ? 9.00 pm, has been organised by Cosmic, the IT support company, who are working with the Rural Connection project to help businesses embrace broadband & IT as part of their day to day operations. It is a unique opportunity to find out what works well and what doesn?t when it comes to online trading, from a company that?s done it.

There will also be a chance to question a panel of experts at a Q&A session.

Andy Skarzynski, Head of E-Commerce at Mole Valley Farmers said: ?As suppliers of goods and services to farmers and the general public, both in store and online via our website, we?ve learned a few things along the way. We are pleased to have the opportunity to share some of these lessons with other businesses.?

The Rural Connection is run through a partnership between Devon and Somerset County Councils, supporting the wider 'Connecting Devon and Somerset' Programme, which aims to bring faster broadband to the area.

Councillor John Hart, Leader of Devon County Council said: ?The Rural Connection is part of the huge investment that Devon County Council is making in rural broadband and business support, to boost our rural economy.

?We are very grateful to Mole Valley Farmers for giving up their time to contribute to this unique event. Migrating online can be a challenge for small businesses, but it is one that, as the success of Mole Valley proves, is well worth taking up.

?The project runs alongside Connecting Devon and Somerset, which has recently signed a ?94 million deal with BT to deliver high-speed fibre broadband to around 90 per cent of premises by the end of 2016, and to ensure a minimum of 2Mbps broadband speeds for all to most of our rural areas.

?This means that at last, our rural businesses will be able to compete on a level playing field. Through events like these, businesses can learn how to make the most of online opportunities to reach new, even international markets, increase productivity and expand their workforce.?

The Rural Connection project is funded by DEFRA?s Rural Development Programme and provides a free broadband satellite dish, installation and IT support to homes and businesses within designated rural postcodes in Devon and Somerset.

People can check if they qualify for this assistance by clicking on and following the link to ?Tooway Direct?.

A satellite broadband dish and equipment will also be set up at the Mole Valley Farmers Store for attendees to experience satellite broadband and learn more about it works.  

Julie Hawker, Chief Executive, Cosmic Ethical IT, said: ?This event highlights how large rural businesses can share their learning to support and animate smaller businesses into taking steps to successfully selling and marketing online.?

This event is already fully subscribed. However, if local companies would like to attend a similar event in the future, they are asked to contact event organisers Cosmic on 0845 094 6108.