Plymouth Campaign Launched to Promote Civil Engineering

20th May, 2013
A new campaign to promote civil engineering has been launched in Plymouth.

The campaign, called ?This is Civil Engineering? and developed by the Institution of Civil Engineers (ICE), was launched in association with Kier at the Energy from Waste Project in Plymouth earlier this month.

The campaign is designed to showcase civil engineering, inspiring young people to find out more and choose the profession as their career.

Construction sites will have big bright banners and signboards on sites throughout the UK with the ?This is Civil Engineering? logo. Each banner will have a QR code (Quick Response), meaning that the public can find out more simply by using their smartphone to scan the code.

The code links to a dedicated webpage on the ICE website that explains what civil engineering is all about and what civil engineers do. The page also contains more detailed information on civil engineering and the ICE.

The campaign banners will start appearing on sites throughout the South West. The campaign hopes to demonstrate the scope and range of schemes and projects that civil engineers can be involved with.

Trish Johnson, Regional Director for ICE South West, commented: ??This is Civil Engineering? promotes the contribution of civil engineering to society and we are proud to be supporting the campaign within our region. We have a number of sites displaying the banners and signage across the region, which will help us to highlight the variety and importance of civil engineering to the general public. I am delighted that we are able to have the campaign on display at the Energy from Waste site.?

The combined heat and power plant is being built in Devonport Dockyard?s North Yard, with the capacity to process 245,000 tonnes of waste a year diverting it directly away from landfill. This will generate 22.5MW of electricity and 23MW of steam which will service operations within the Dockyard facility in a cost effective and sustainable way.

Jamie Bee, of Kier Infrastructure and Overseas, said: ?The Plymouth Energy from waste facility is a large scale infrastructure project designed to contribute significantly towards the benefits of individuals and businesses within the city. This project continues Kier?s 40 years of Civil Engineering projects at Devonport.?

Other sites within the South West region are also displaying the banners and signage, including Haydon Wick Flood Alleviation Scheme in Swindon, the Capels Mill project in Stroud, West Quay Wall in Bridgwater, Salcombe Fish Quay in Devon and the South Devon Link Road.